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Work Culture

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Empowering the business through Work Culture I hire people not necessarily because they are good at what they do, but most importantly that they fit in my existing work culture. I look for a specific type of women. Young, passionate, Bahraini, capable, ambitious, and is…
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The Stimulator

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Let’s not kid ourselves; Arabs are talkers. They love talking potentially more than they love doing anything else. It is a habit us in the GCC in particular, have mastered. The great thing about being able to converse about absolutely anything all day, everyday, is…
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Stay Humble

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I work in an office alongside  of my employees. On the same floor plan. There are no walls separating us and there are no dividers. Staying close to where the creative action happens keeps me humble and close to the root of our mission and…
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New Year New Clutter

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New Year, New Clutter Since the threat of the end of the year is now gone, we can now come face to face with the realization another year is over, and a new one is about to begin. I don’t believe in new year resolutions,…
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Letting Go

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On a recent trip to Cyrpus, I was sitting with the girls waiting patiently for our lunch to arrive after a morning baking in the sun. As soon as it arrived, the girls and myself included whipped out our phones faster than you can imagine…
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Leap Cut Bleed

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What comes with taking risks There are two types of businessman or women I have been exposed to recently. The conservative businessman and the risky businessman. It is no secret that the more risks you take in life, the more vulnerable you are and the…
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Investing in the Platform

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Along with cupcakes and the t-shirt making business, another fast trend is being picked up in Dubai - the business of creative hubs. It is no secret that ever since digital platforms have come to life, social networks such as Facebook, Twitter, and Instagram gave…
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Holding On To Nothing

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How many of us have heard this phrase in the GCC ‘I don’t want anyone to see this, because people steal my ideas, so please don’t tell anyone’. A recent study showed that the one way to fight unemployment is to encourage entrepreneurship. Entrepreneurs today,…
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Emotional Intelligence

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If my life could be split into chapters it would be : School, University, First Job, Intro to fashion, Birth of SB, Graduation, Agency Life, and this new chapter I am  exploring is called: Dealing with Investors. In a recent branding workshop conducted by Obai…
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A good conversation

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Let’s not kid ourselves. Arabs are talkers. They love talking more than they love doing anything. It is a habit us GCC-ers have mastered. The great thing about being able to converse about absolutely everything all day everyday is being able to appreciate a good…
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