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Why the Label? Ever been called out as a feminist—as if it were some kind of negative term? Here’s why I think we should dispense with it altogether. I recently gave a talk alongside four other speakers at a new event series called Common Ground,…

What make a super intern This article is dedicated to my super intern, who I am trying to seduce into accepting a full time offer to work with me at Obai and Hill. It is summer now, and graduates and high school students alike are…

To manage or not to manage? Wafa Alobaidat Am sitting in Al Bareh cafe waiting for my meeting with Hayfa al Jishi, and shes late which allows me to sit down and have some lunch. I order the feta and date salad with extra dressing…

Those extra few hours Having come back from a long holiday from the US I found myself extremely jetlagged when I landed in San Francisco. The 16 hour flight was as smooth as ever and having slept for more than 10 I cruised the other…

The women of Jeddah The best part of what I do is a few times a year I get invited to talk about myself in universities and colleges around the world. This year I was invited to be a part of a panel discussion at…

The win and the snowball effect On March 12, my senior partner and I along with members of my family and the business community headed to Amwaj’s newest hotel ART Rotana to celebrate entrepreneurs. Orchestrated by Bahrain Noor Al Ein and Tamkeen, the Bahrain Award…

The takers, givers, and brokers To be successful in networking you need to know your networks, know yourself, know your business, and know your goals and your audience. But most importantly you need to know what type of networker you are and what is the…

The struggle and the produce Though my peers and clients classify me as a positive person I am not quiet sure I am as happy as I could be. I find myself frustrated at the general pace of my life and career. If things don’t…

At a time when companies are all leaning towards rebranding their organizations and firms as people, advertising firms are making a killing in positioning companies as personalities. After all, we do not want to do business with companies; we want to do business with people.…